Seoul-based Magazine B is all about “deep dives on the brands that dominate our lives.” Heavy! But also very cool! Each issue is 130 ad-free pages dedicated to a single brand from an independent perspective, enriched by fantastic photography and graphics. Think of it as a documentary in print form that also looks great on the coffee table. Issue 41 explores the world of Rolex, “a Swiss watch brand that was established in 1905. It is such a well-known premium watch brand that even people who know nothing about watches would have heard the name. Behind the extravagant, premium image of Rolex lies a commitment to greater functionality that has brought about groundbreaking advances such as water-resistance and unparalleled sturdiness. The brand’s famous Oyster line was named in reference to the shell of an oyster that does not allow water to leak inside. This offers a hint of the brand’s priorities. Based on a pride in technological prowess, Rolex has retained simple, basic forms, establishing itself as a classic brand, but also one which never ceases to be dynamic and appealing.”